AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps in Chile Q4 2021: Performance Review
Review of the top 5 beauty retail apps in Chile during Q4 2021, highlighting trends in weekly downloads, revenue, and active users.
During the fourth quarter of 2021, the top 5 beauty retail apps in Chile showed varying performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at each app's performance based on data from Sensor Tower.
Natura (Oficial) had a fluctuating trend in weekly downloads, peaking at 9.6K during the week of October 4. This was followed by a more stable period, with downloads ranging from 2.6K to 6.6K. The app's active users started at 16.1K in late September and saw a peak of 23.2K in the week of November 22, before settling at around 18.3K by the end of December.
RD Perfumes experienced a gradual increase in weekly downloads, starting with 161 in late September and reaching a high of 1.2K in the week of December 6. The app saw another peak of 1K downloads in mid-December before declining to 205 by the end of the month.
Cosmetic had a relatively stable download trend, starting at 212 in late September and seeing minor fluctuations. The highest downloads were 493 in the week of October 4, and the lowest was 24 in the last week of December.
Alisha Perfumes showed a significant increase in weekly downloads towards the end of the quarter. Starting at 85 in late September, the downloads peaked at 1K during the week of December 13. However, there was a sharp decline to 120 by the end of December.
Shoppe LK had a steady increase in weekly downloads, starting at 175 in late September and peaking at 389 in the week of November 29. The downloads then declined, ending at 22 in the final week of December. The active users for Shoppe LK also showed a rising trend, from 99 in late September to a peak of 264 in the week of November 29, before decreasing to 120 by the end of December.
For more detailed insights into the performance of these apps, visit Sensor Tower.